Is Malaysia A Freedom For Democracy - 1264 Words

Malaysia currently holds the status of being partly free in terms of having democracy in the country. According to the freedomhouse.org it has a freedom rating score of 4.0, with a Civil liberty and Political rights score of 4. Prospects for democracy in Malaysia are moderately fair. While many structural factors favoring democracy are in place, and opposition movements pushing for democracy do exist, it receives a lower freedom rating score due to its government intimidating political opponents through the use of the Sedition Act, its harassment and unfair treatment towards the Shiite Muslims and transgender segments of its population, and using of the defamation laws to silence other independent and critical voices. Therefore, I would†¦show more content†¦The country also has a real GDP growth rate of 4.7%, and even though it is not an oil exporting country, it does export natural resources like palm oil, natural gas, rubber etc. It also has a literacy rate of 94.6%. All t hese indicates that it is a prospective country where democracy has survived and is able to operate. In recent times it is seen that the government in power is using its authority and rule of law to restrict civil liberties within this country. This is where the USAID can help fund civil societies, and in changing rule of law and human rights in order to continue and improve the democratic prospects of this country. When it comes to political rights and civil liberties, according to the freedomhouse.org Malaysia’s Electoral process has a 6/12, it is because the election commission is frequently accused of manipulating electoral rolls and gerrymandering districts to aid the ruling coalition. The USAID can use direct spending to support internationally administered future elections, provide expert advices to the electoral commission and monitor fair election practices. The country is also seen to have a 6/12 in political pluralism and participation. This is because the three ma in parties in Malaysia face unequal access to media, restrictions to freedom of assembly and politicized prosecution, which makes it difficult for them to compete with the ruling

Rollo the Walker - Scandinavian Founder of Normandy

Rollo of Normandy was also known as Rolf, Hrolf or Rou; in French, Rollon. He was sometimes called Robert and was also known as Rollo the Viking.  It was said Rollo was too tall to ride a horse without his feet reaching the ground, and it was for this reason he was known as Rollo the Walker or Rollo the Gangler or Ganger.   What Was Rollo of Normandy Known for? Founding the duchy of Normandy in France. Although Rollo is sometimes called the first Duke of Normandy, this is somewhat misleading; he never held the title of duke during his lifetime. Occupations RulerMilitary Leader Places of Residence and Influence FranceScandinavia Important Dates Born: c.  860Died:  c. 932 About Rollo of Normandy Leaving Norway to embark on pirating expeditions and raid England, Scotland, and Flanders, Rollo headed into France around 911 and settled along the Seine, besieging Paris. Charles III (the Simple) of France was able to hold Rollo off for a while, but he eventually negotiated a treaty to stop him. The treaty of Saint-Clair-sur-Epte gave Rollo part of Nuestria in return for his agreement that he and his fellow Vikings would stop pillaging any further in France. It is believed that he and his men may have converted to Christianity, and it is recorded that he was baptized in 912; however, the available sources conflict and one states that Rollo died a pagan. Because the region was settled by Northmen or Normans, the territory took on the name Normandy, and Rouen became its capital. Before Rollo died he turned over the governance of the duchy to his son, William I (Longsword). A rather questionable biography of Rollo and other dukes of Normandy was written in the eleventh century by Dudo of St. Quentin. Three Sources on the Ravages of the Northmen in Frankland, c. 843 - 912includes information on Rollo from the Chronicle of St. Denis; at Paul Halsalls Medieval Sourcebook.

A sales promotion campaign for PG Tips Free Essays

U. K. is one of the world’s largest tea consumers. We will write a custom essay sample on A sales promotion campaign for PG Tips or any similar topic only for you Order Now In spite of the fact that this beverage has become almost a national emblem, the English tea market is undergoing major changes. Consequently, in order to survive, specialized companies are compelled to adapt to new trends. One of the most famous firms operating within this domain is PG Tips, a company which will organize a promotional campaign mainly aimed at encouraging black-tea consumption. Before starting to delve into campaign details, a snapshot of the U.K. tea market could prove extremely useful. According to BBC (http://news.bbc.co.uk/1/hi/uk/4556103.stm), the traditional tea market underwent a severe decline between 2002 and 2004 when the sales for tea bags and loose tea decreased by 16% and, respectively, 9%. However, the sales volume of other varieties received a major boost over the same period. The items subscribing to this optimistic tendency were the herbal and fruit tea which increased by 30% and the â€Å"specialty† varieties (green tea, black tea, white tea, oolong tea) which boosted sales by 50%. The upward trend for the latter category is explained by the young generation’s preferences and concerns. Researches have emphasized that youngsters consider tea to be a fashionable drink which succeeds in ensuring a long-term health, at the same time. Thus, the new trend is the natural result of healthier life-styles and higher social needs. A survey that was carried out between 2002 and 2004 on a sample of 25,000 individuals showed that 80% of Britons drank tea, 70% of the persons aged over 65 drank tea at least twice a day while the percentage of youngsters (aged between 15 and 24) having the same behaviour was 38. Standard tea continues to have the highest share in terms of retail sales (63%) compared with herbal and fruit teas which account for only 27%. Moreover, the English breakfast tea is the first choice when it comes to the Britons’ preferences. In conclusion, tea companies have lost market share because they have failed to meet the new generation’s requirements and needs. This is not as preoccupied with maintaining tradition as it is with being healthy and in fashion, at the same time. Consequently, if PG Tips wants to boost its sales, it should focus on this market segment which seems to gain more and more adherents every day. Additionally, one could say that the new trend works in favor of PG’s main objective (promoting black tea) as â€Å"specialty† varieties are those who have had the most significant increase over the last few years. Therefore, the company will reposition tea brands by focusing on health benefits and special moments shared with friends or family when chatting over a cup of tea creates a warm, relaxing atmosphere. Thus, tea will be promoted as both natural medicine and social anthem, acting as a liaison among individuals belonging to the same group. The target audience will encompass persons aged between 15 and 45, situated within the medium and superior social strata and having an average or superior level of education (or belonging to families which have an average/superior level of education, in the case of the youngest). The audience will include consumers and non-consumers, at the same time. The sales promotion will be an event capable of revealing tea benefits, and implicitly, achieving the campaign’s objectives. In time, tea has become a habit within the framework of the quotidian landscape. Buying and drinking such beverage has turned into a routine which has lost its attractiveness to marketers. These have preferred to focus on new brands of automobiles, perfumes, sweets and so forth which are considered to be more enticing in terms of advertising. Consequently, tea has been neglected and has begun to lose market share as any fire ceases to burn when not appropriately fuelled. Thus, PG Tips will try to remind the advantages of drinking tea (and especially, black tea) to Britons. By highlighting the impact on health, the campaign will make non-consumers switch from other hot beverages to the PG’s black tea. Moreover, those who already are consumers of this product will feel as some sort of veterans who have made the right choice before their less expert counterparts who have discovered the nature’s miracle later. This conclusion will feed their ego and strengthen their loyalty to the PG’s products. To sum up, I’d say that the sales promotion will strongly impact on both consumers and non-consumers, thus managing to increase the total share that PG Tips holds in the home tea market. The sales promotion will consist of a three-tool mix: free samples, point-of-sale displays and a contest.   Free samples of black-tea bags will be given to customers in supermarkets and hypermarkets. These will be accompanied by attractive leaflets that will emphasize the major health benefits comprising reduced risk of stroke and heart attacks, stronger immune response and faster recovery after a stressful event. In order to achieve higher credibility, fliers should name the research institutes which have carried out the respective studies – e.g. The Netherlands National Institute of Public Health and the Environment, the Brigham and Women’s Hospital etc. (http://en.wikipedia.org/wiki/Health_benefits_of_tea). Secondly, in-store merchandising will play a major role through posters situated at the store entrance or at the tea shelves. These displays will attract viewers by statements like:† PG Tips cares about your health and takes you on a Tea Tour† which will surely determine customers to read more. How to cite A sales promotion campaign for PG Tips, Papers